Marketing’s Wild West Gets Civilized

The News Review:

- Marketing’s Wild West Gets Civilized
- Urban India Student PC Usage 71%: Survey
- Bethenny Frankel Blogs About The Real Housewives of Atlanta …
- Julie Powell: The ‘Julie’ in ‘Julie & Julia’

Marketing’s Wild West Gets Civilized
Forbes
But it illustrates the Wild West credo that has governed the evolving relationship between blogs and would-be advertisers. Transparency-minded bloggers have always policed their own communities for shakedown artists and hucksters with some success. But now that blogging has grown enough to attract the attention of the Federal Trade Commission self-government on this last frontier is at an end. The FTC issues guidelines aimed at protecting consumers from false advertising across all media. While in the last decade businesses have increasingly targeted blogs as vehicles for advertising and marketing the guidelines hadn’t been updated since 1980.

Urban India Student PC Usage 71%: Survey
Wall Street Journal
Far fewer children reported using the library. Cochin in Kerala ranked the highest in library usage at 14%. Blogging and social networking also appear to be gaining ground. Higher education abroad remains a common goal among students. remains the most popular study destination with nearly 40% preferring to study there the survey found.

Bethenny Frankel Blogs About The Real Housewives of Atlanta …
E! nline
Bethenny is blogging for E! nline every week dishing about the craziness that goes down on the new season. Here’s her first Atlanta installment for last night’s season premiere. Take it away Bethenny.

Julie Powell: The ‘Julie’ in ‘Julie & Julia’
San Francisco Chronicle
I was doing an omelet and melted butter in the pan and forgot about it. It got so hot that when I added the eggs the whole thing burst into flames. Do you still blog? Twitter?A: No and no. Blogging has become a full-time job. I don’t have the wherewithal.
Related from Pepsphotogallery: PHT GALLERY: Julie & Julia Premiere

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