Consumers Union to Buy Gawker Blog Consumerist

The News Review:

- Consumers Union to Buy Gawker Blog Consumerist
- BLGGING FR BUSINESS – 1/6/09
- Michael Lohan’s Best Intentions to utblog Lindsay
- Ad Agencies Fashion Their wn Horn and Toot It

Consumers Union to Buy Gawker Blog Consumerist
New York Times United States 
Consumerist is one of several sites Gawker has sold this year including the political gossip blog Wonkette and the travel site Gridskipper. The blog offers consumer tips like how to return products and how to confound a telemarketer and covers shopper complaints like excessive retail markups. It will become part of a new division of Consumers Union and the current editors will remain. No plans are under way to change the coverage or to begin charging for the site. “We don’t want to acquire the Consumerist and then squelch it in some way” said Kevin McKean vice president and editorial director of Consumers Union.

BLGGING FR BUSINESS – 1/6/09
ADTAS NY 
You can do both with a blog and for zero money! ! Because it’s updated more frequently than a static website would a blog will get picked up by search engines a lot more often. A blog will also allow you to create and control the message you put out about your products and services. And once you’ve got some traffic going you can then monetize it further by selling ad space.

Michael Lohan’s Best Intentions to utblog Lindsay
E! nline 
nly we’re not actually supposed to talk about Lindsay. Michael says he’s only blogging to spread truth and not comment on his daughter or her ladyfriend “. Basically there will be no Lindsay talk except when there is.

Ad Agencies Fashion Their wn Horn and Toot It
New York Times United States 
Zag got into the fashion blogging business in September after Mary Tomer a 27-year-old account planner at Bartle Bogle in New York hatched the idea for the blog. bama’s style during the Democratic convention yet could not find information on what she wore. She decided to create a Web site which she described as “a central resource for tracking her style and providing as much designer information and commentary as possible. ” Instead of writing the blog in her spare time after work like most bloggers with day jobs she approached her employers to see if they would bankroll her new hobby.
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